ELEVES - a bespoke Executive Education Platform founded by senior business leaders from the industry. Created with the aim to partner working professionals in achieving the future career, they seek, ELEVES is a platform to grow & build capabilities that are critical for the future of work. Every course offered by ELEVES, is designed & delivered 100% by experienced domain specialists with a focus on practical & real world oriented knowledge. The skills and capabilities learners will develop with these domain specialists, will prepare them for new jobs or growth in their current organization.

As digital tools & technology disrupt businesses & open up new career opportunities, the future of work is being redefined and any working professional today needs to plan ahead to ensure that they not only remain relevant but thrive in these opportunities.

What all you will have access to on ELEVES?

• A chance to be a part of various domain specific communities, composed of experts & peers, with a common intent to share knowledge and learn from each other.
• Free domain specific content, enabling you with knowledge & news, related to the latest developments in that domain.
• Exclusive upskilling courses which are designed and delivered 100% by experienced domain experts - experts who are working at the cutting edge of their industry. Our upskilling courses are focused on building real world expertise & enabling meaningful upskilling, in areas relevant to the future of your domain.
• Newsletters with latest updates
• Exclusive invitation to Webinars, Master Classes run by experienced domain specialists
• Being part of the ELEVES community is a great way to #nurtureyourfuture by #learningfromleaders

Highlights of ELEVES

Key Highlights

• Course designed and delivered 100% by Domain Experts, keeping in mind what skills and capabilities businesses need today and tomorrow.
• Application oriented frameworks that can easily be used by learners at work.
• Real world business orientated sessions facilitated through Case Studies and Assignments.
• Access to free mini courses also delivered by domain experts.
• Get market ready with the real skills and capabilities that are required to enable your career growth.
• Expert Webinar Series featuring domain experts from across the world talking about what is happening Now & Next in their domains.

What you will get in this Course?

• Understand the role of modern marketing in the business cycle today.
• Learn how to convert Business Objectives into Marketing and Campaign Objectives.
• Get introduced to a comprehensive and practical measurement framework.
• Learn about different attribution models - Single & Multiple Touchpoint Attribution.
• Learn about MMM- Media Mix modelling to establish the ROI of various marketing interventions.
• Learn how to mount and run simple experiments and measurement protocols to keep improving marketing effectiveness.
• Get an in-depth learning of various marketing interventions.

Top Faculties

• Irvinder Kaur- 25 Yrs of sales, marketing, consulting and analytics experience across categories like CPG, Consumer & Lifestyle products and managing Indian, European and American brands.
• RABE IYER- A turn-around leader with 20 years in multiple country lead positions with a hands on approach in driving aggressive business goals.
• Isha Puri- 13+ years of rich experience in Marketing Analytics, Business Development, Client Services, Project & People Management.
• Ishraque Khan (Ish)- Based out of Sydney, Australia having 10+ years of experience in Sales, Business Development, Marketing Attribution, Analytics and Project Management.